1. Background and Context

The Mastercard Foundation Edtech Fellowship, in partnership with Reach for

Change, aims to bridge the education gap for underserved young people in Ethiopia.

This three-year catalytic acceleration program supports the scaling of inclusive

educational technology enterprises through coaching, funding, and networking. The

fellowship emphasizes the impact of local entrepreneurship in creating an inclusive

Edtech ecosystem in Ethiopia.

2. Objective

The objective of this impact video is to highlight the experiences of the Mastercard

Foundation Edtech Fellows, focusing on the impact of their solutions and how they

are positively influencing the lives of Ethiopian children, youth, and women. The

video will showcase the journey of the fellows, their challenges, successes, and their

growth throughout the acceleration program; the Mastercard Foundation Edtech

Fellowship. This video is a part of the communication for the annual impact report

2025.

3. Scope of Work

The impact video will feature 3 selected Edtech Fellows. The following are the key

specifications:

● Episode Duration: the video should be approximately 5-10 minutes long.

● Recording Locations:

○ Regional Fellows: 1 fellow will be filmed in a regional state, namely

Mekelle, where one of the EdTech fellows is based.

○ Addis Ababa Fellows: The video will feature 2 fellows working in or

close to Addis Ababa.

● Content Focus:

○ Introduction to each fellow and their Edtech solution.

○ The specific problem their solution addresses.

○ Impact stories from beneficiaries, including children, youth, and

women, depending on the availability.

○ Challenges faced by the fellows and how they overcame them.

○ The journey with the Mastercard Foundation Edtech Fellowship,

including capacity-building support and its impact on the fellows’

growth.

○ Future aspirations and potential for scaling.

● Recording Targets:

○ On-Site Filming: Recording will take place at relevant locations such as

schools, training centers, and community spaces where the Edtech

solutions are being implemented.

4. Technical Specifications

● Video Quality:

○ Minimum resolution: Full HD 1080p (1920x1080 pixels) at 25 or 30 frames

per second (fps).

○ Preferred resolution: 4K Ultra HD (3840x2160 pixels) for higher clarity

and future-proofing.

○ Bitrate: A minimum of 10 Mbps for HD and 20 Mbps for 4K to ensure

high-quality footage.

● Audio Quality:

○ Sound recording must be in WAV or other lossless formats with a

minimum sample rate of 48 kHz and 24-bit depth.

○ Use of lapel microphones for interviews and directional microphones

for ambient sound capture is required.

○ Sound mixing and balancing should ensure clear dialogue and

balanced background sound/music.

● Picture Quality:

○ High dynamic range (HDR) to ensure good contrast and color accuracy.

○ Use of professional-grade cameras and lenses to capture crisp and

detailed visuals.

● Documentary Style:

○ A cinematic, yet authentic style that reflects the cultural context of

Ethiopia.

○ Use of natural lighting where possible, with supplemental lighting to

enhance visual quality.

○ Interviews should be conducted in a conversational tone, with

participants encouraged to share personal stories and insights.

○ Visual storytelling should be complemented by Ethiopian music,

ensuring cultural resonance and emotional impact.

Social Media Compatibility:

● Deliverables must include both square (1:1 aspect ratio) and horizontal (16:9

aspect ratio) versions of the videos to ensure compatibility with various social

media platforms such as Instagram, YouTube, Facebook, and LinkedIn.

● Videos must be in formats commonly supported by social media platforms

(e.g., MP4, MOV) and optimized for online viewing (compressed without

significant loss of quality).

5. Target Audience

● Educational decision-makers and stakeholders.

● Local and international investors and donors.

● Philanthropic funders.

● Local Edtech entrepreneurs.

● Young people, educators, and parents.

● The general public that is interested in education and innovation.

6. Deliverables

● Pre-Production:

○ Storyboard and script for the impact video.

● Production:

○ High-quality filming and audio recording.

○ Interviews with fellows and beneficiaries.

● Post-Production:

○ Editing and finalizing episodes with professional graphics and subtitles.

○ Trailer and promotional materials for social media and other platforms.

7. . Budget

The budget for this impact video will cover:

● Pre-production costs (storyboarding, script writing).

● Production costs (internal travel, accommodation, equipment rental, crew

fees).

● Post-production costs (editing, graphics, promotional materials).

8. . Evaluation and Reporting

The success of the impact video will be evaluated based on:

● Viewership and engagement metrics on various platforms.

● Feedback from stakeholders, fellows, and beneficiaries.

9. . Terms and Conditions

● Confidentiality: All information, materials, and data provided by Reach for

Change and the Mastercard Foundation, as well as any information gathered

during the production, are confidential and must not be disclosed to any third

parties without prior written consent.

● Intellectual Property: All intellectual property rights, including copyrights,

related to the documentary series, scripts, footage, and final product will

belong to Reach for Change and the Mastercard Foundation. The production

company or individual will not retain any rights to the materials produced.

● Payment Terms: Payment will be made in installments based on the

completion of agreed milestones. A detailed payment schedule will be

included in the contract.

● Compliance: The production company or individual must comply with all

relevant local laws, regulations, and guidelines related to filming, including

obtaining necessary permits and releases from interviewees and locations.

● Quality Assurance: The final product must meet the quality standards

outlined in the deliverables section. Reach for Change reserves the right to

request revisions if the standards are not met. Previous track record,

references and quality of similar projects and deliverables will be considered

an advantage.

● Termination: Reach for Change reserves the right to terminate the contract if

the production company or individual fails to meet the agreed-upon

deadlines, quality standards, or any other terms outlined in this TOR.

● Liability: The production company or individual will be liable for any damages,

losses, or legal actions resulting from their work. Adequate insurance coverage

for all aspects of the production is required.

● Force Majeure: Neither party shall be liable for any failure to perform its

obligations under this TOR if such failure results from circumstances beyond

the reasonable control of that party, including but not limited to natural

disasters, war, or other unforeseen events.

10. Submission of Technical and Financial Proposal

Interested production companies or individual consultants should submit the

following via ethiopiaprocurement@reachforchange.org latest by February 25, 2025.

● A technical proposal responding to the TOR.

● A financial proposal/budget.

● An initial work plan based on the production plan and an indication of

availability.

● A company profile and recent CVs of the lead consultant and team members

for the assignment.

● Business License, VAT/TIN registration

● At least three relevant production experiences on similar assignments.

● Detailed Project Timeline

Please note that the submitted documents will be opened by the Reach for Change

Ethiopia Procurement Committee, and the result of the technical and financial

evaluation will be disclosed via email and other means of communication. Due to an

expected high volume of interest, only shortlisted candidates will be contacted.